Why the Texas Moving Image Archive is the best TikTok follow

Why the Texas Moving Image Archive is the best TikTok follow

Cesar Romero, still in his Joker make-up, smokes a cigarette as he chats with a reporter during the Batman premiere in Austin in 1966. A young George W. Bush, sideburned, gives an interview to a TV station in the Midland in 1980 where he is campaigning for his father’s recent vice presidential nomination. In Dallas, a tired mother discusses her toddler’s mania for Barney the dinosaur. Clad in a canary yellow turtleneck, American Bandstand host Dick Clark sits in front of a roaring fire, slathering Dr. Pepper out of a punch bowl in a 1968 ad. A choir from West Houston University Baptist Church sings a joyous ode to the elderly, bursting into a trick played on cassows.

TURN UP THE SOUND! For your Sunday morning choir break, watch this 1982 episode of “Set the Echoes Ringing” from @KHOU11 in Houston. It features the Western University Baptist Church Prime Time Singers. The senior choir performs their musical “Count On Us,”… along with KAZOOS!

These moments are the very definition of ephemera – cultural objects of enduring curiosity and controversial significance, captured for local newscasts or by amateurs playing around with retail cameras. Most of this footage spent decades languishing on crumbling film stock or unlabeled VHS tapes rolled up in closets. But since 2002, they’ve been collected, cataloged, and given new digital life by the Texas Motion Picture Archive, the Austin-based nonprofit dedicated to preserving Texas’ vast film heritage as generously as one can. define.

Founded by Professor Caroline Frick of the University of Texas at Austin, TAMI accepts submissions of almost any type of film from across the state, everything from silent period shorts to gritty fifties home movies, industrial documentaries to weird ads from the sixties, seventies, and eighties. It then digitizes these for a small fee—or even for free during its annual Texas Film Round-Up program, which returns in October—with the only condition being that the archive then keeps copy Over the years, that collection has grown to over 50,000 videos, while the archive website has become an indispensable resource for Texas history enthusiasts. It’s also one hell of a way to waste an hour or two. More recently, the archive has become something else: one of the absolute best follows on TikTok.

Much of this viral success can be credited to Elizabeth Hansen, TAMI’s managing director, who joined the archive full-time in February 2020 and immediately began looking at new ways to expand its community outreach. Unfortunately, the start of Hansen’s tenure coincided with the outbreak of COVID-19. So, like many others who suddenly found themselves stuck inside, struggling to connect, Hansen turned to TikTok, the short-form video social media site that became wildly popular in the early, lonely days of the pandemic. .

“The first time I looked at TikTok, I saw that there was a museum that made snail jokes,” Hansen recalls. “I was like, oh, that’s not really working for us. We are archivists. We don’t really like being in front of the camera. Then I went to a webinar about TikTok where they talked about dancing. And I thought, well, we have all these silent films of people dancing. . .”

That May, Hansen launched the archive’s official TikTok account with a short clip culled from a 1996 Dallas Cowboys Cheerleaders audition, posting photos of dozens of women with gloriously teased tresses (and a couple of men boasting some miserable Billy Ray Cyrus rams) dancing and gyrating to Valentino Khan’s 2017 single “Five.” From those humble beginnings, @TexasArchive has grown exponentially, amassing more than 56,000 followers in just over two years and nearly doubling traffic to the site. It’s also been a fundraising boost: last year, TAMI pulled in $60,000 to buy a new state-of-the-art 5K film scanner, largely due to a dedicated social media following. “I don’t think we could have raised that money in that little time five years ago,” Hansen said. Today, the archive’s TikTok averages thousands of plays per video, with frequent viral hits netting hundreds of thousands – not bad for an account that doesn’t involve pranks or elaborate choreography.

At one point, Hansen said, TAMI’s account became so popular that it ran afoul of TikTok’s rules prohibiting the use of commercial music by big businesses and established brands. So he turned to another tried-and-true TikTok topic: celebrities. Hansen began sharing clips of movie stars like Tom Hanks and Arnold Schwarzenegger being interviewed on local news shows, as well as old films, often silent, of classic bands going through venues like Dallas’ Cotton Bowl or the Houston rodeo. “I think Fleetwood Mac getting off a plane in Dallas won us twenty thousand followers,” Hansen said.

The account posts as many as four times a day, an effort largely led by recently installed TAMI communications contractor Sarah Walters, who joined in May. To keep up with demand, Walters keeps a running list of videos that stand out to the archive’s small, isolated staff. Then she looks for timely hooks, choosing clips to run alongside news of birthdays (or celebrity deaths), historic anniversaries, or other current events. She is ably supported in this by archive curator Katharine Austin, who personally oversees almost every video that goes through the digitization process, and then keeps them all in organized in a searchable database. Whenever Willie Nelson comes up, for example – and when he doesn’t? – all Walters has to do is plug in Willie’s name to find a treasure trove of photos. Together they have turned TAMI’s social media presence into one of the brightest spots in your feed.

But the archive supplies more than just entertaining filler. Through regular series like “Ask an Archivist,” which prompts users to request photos of their own towns, it also gives Texans a deeper understanding of their communities. TAMI’s most played clips after Fleetwood Mac include a 1946 industrial video showing the Abilene skyline and a 1960s newsreel filmed in New Braunfels, where vendors in lederhosen and dirndls sling sausages at the annual WurstFest .

“It’s funny, because you wouldn’t think TikTok is a place for nostalgia,” Hansen said. “You’d assume these are mostly just younger people. But the Huntsville Prison Rodeo is one of our most popular TikToks because the people who watched it went to it when they were kids. People love to see what their communities once looked like, because Texas is changing so much all the time.”

There is also TAMI’s live monthly “Archive Dive” series on Facebook and YouTube where Austin talks to the owners and owners of some of the particularly notable collections from the vault. The next episode, streaming August 30 at 6 p.m., will feature Veronica Mars creator Rob Thomas and former TV director Viet Nguyen revisiting Scope, the Channel One news show from the nineties that Nguyen created and his classmates at Reagan High School in Austin under the guidance of Thomas. These more investigative efforts help fulfill TAMI’s overall mission of not only giving Texans a greater appreciation of their state but also making them more intelligent about how Texas is documented and portrayed.

“We’re called the Texas Archive, and we definitely have things related to Texas history that you learned about in school — oil wells and cowboys and things like that,” Hansen said. “But we take a very broad view of Texas. And many of us come from media backgrounds, so we are very interested in how media is created. It’s something we don’t talk about enough, media literacy. To see how the sausage is made, it’s something that helps us understand the media we use.”

Arguably the main appeal of the feed is the stuff that defies understanding – stuff like the 1914 film of WA King, “The Snake King of Brownsville,” as he tosses rattlers into a bag in front of a rapt Gulf Coast audience. Or the 1978 film produced for the Dallas-based Taylor Wines marketing team, in which two robots named “Metal Man and Shorty,” which are clearly lawsuit collisions of Star Wars’ C-3PO and R2-D2, before. disco music alongside a leggy blonde.

Hansen gravitates toward these less polished industrial films, which starred non-actors and were often produced in-house by amateur filmmakers, such as one instructing the wives of Texas oilmen on how to assimilate in Saudi Arabia. Because of Walters’ background in television news, she has a soft spot for the cheesy opening credits and crude croons of the eighties’ local “Action News” casts. Like me, she is particularly fond of Roy Faires, the former entertainment critic for Austin’s KVUE news, who interviewed seemingly every movie star of the eighties and nineties, compiling report packages that bordered on the avant-garde. My favorite is Faires standing by a duck pond, complaining that the 1986 Howard the Duck star isn’t believable as “a real live duck.”

Still, while Hansen cops to being a fan of found footage schadenfreude festivals like Everything Is Terrible!, she’s quick to echo the spirit of the archive. “Sometimes those things can be ‘laughed at,'” he explains. “We’re really trying not to be ‘laughed at.’ You know, Roy Faires had a serious career, and we’re excited to share it. And I think it’s essentially educational.”

“We learn new things all the time, which is part of why this job remains interesting,” Walters agrees, saying that watching these clips regularly sends the entire staff down rabbit holes and into the recesses of Texas history, as much as you will. “We’re like, ‘let me google that,’ and suddenly an hour and a half has gone by.”

How do I archive a video project?

How do I archive a video project?

How do I archive a completed project? The standard method for archiving a project is a multi-step process: On the same subject : Chargers Cheerleaders Enjoy Kickoff 2022 Season | Milltown/Spotswood, NJ TAPinto News.

  • Step 1: Unpublish all project tasks.
  • Step 2: Turn off updates in the project summary task.
  • Step 3: Set up a security group for non-administrator users.
  • Step 4: Set up Archive security category.
  • Step 5: Archiving the project team site.

What does archiving a video do?

Video archiving refers to the management and preservation of files that are no longer in use but still have value. On the same subject : Meet the Philadelphia Eagles cheerleaders from Bethlehem. For example, this could include content from last year’s advertising campaign or footage of a past event or performance that has historical value but does not need to remain with the active video files.

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What means archival?

adjective or relating to archives or valuable records; contained in or containing such archives or records. This may interest you : GOLF! Cheerlead team to organize fundraising tournament.

What is archival quality? adj. Resists deterioration or loss of quality, allowing for a long life expectancy when kept under controlled conditions. Not to cause harm or reduced life expectancy.

What is the purpose of archival?

The purpose of an archive is to reduce the number of lost documents in order to improve productivity. Data archiving reduces the cost of primary storage, which is often expensive. This data will then be kept in less expensive forms of storage.

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