Rams & NFL partner with Think Watts Foundation to host Community Kickoff Celebration in Watts neighborhood

Rams & NFL partner with Think Watts Foundation to host Community Kickoff Celebration in Watts neighborhood

The Rams and the NFL worked with the team’s nonprofit partner, the Inspire Change Think Watts Foundation, to host an event for community members in the Watts neighborhood. The festive and immersive experience featured PLAY 60 activities and special guests such as Rams Legend Cam Lynch, Rams Cheerleaders and mascot Rampage.

Little Caesars, a partner of the NFL and the Rams, provided food to participants at The Little Caesars Love Kitchen, a restaurant that travels the country to help feed those in need.

“Seeing the smiles on everyone’s faces, enjoying the moment and feeling peace in the midst of tough times is great,” said Johnathan Franklin, Rams director of social justice and football development. “A lot has happened over the years, so to bring something like this together in the community and create hope and joy is special.”

As part of the evening, the NFL and Little Caesars recognized the great work of local community leaders by awarding a $125,000 grant to the Think Watts Foundation to support programs and initiatives led by community leaders in Watts and surrounding areas.

Think Watts is an organization founded by Brandon “Stix” Salaam-Bailey that focuses on grassroots community activation with financial literacy programs, custom container hosting solutions, and philanthropic fundraising through the entertainment industry. As a staple of the community, Stix has built deep-rooted community relationships, building bridges from the community to some of its professional teams such as the Rams, LA Clippers and LAFC.

“We offer financial literacy, entrepreneurship, climate justice initiatives, social impact initiatives and sports programs,” said Stix, founder of the Think Watts Foundation. “It takes a little bit of everything to deliver real change and influence those who need it.”

Think Watts is responsible for a wide range of programming, such as free financial literacy courses, a weekly meal program that feeds hundreds of Watts residents, and entrepreneurship training. Think Watts is launching a new development, the Think Watts Headquarters, which will be a hub where residents can access resources and tools such as business support, sewing and printing machines to make clothes, a music studio, office space and desks. , a coding class and an outdoor soccer/basketball court.

For the third year in a row, Watts native, rapper and producer Stix teamed up with the Rams to fight social injustice. In 2020, Stix produced an original song titled “It Takes All Of Us”, one of the phrases the NFL emphasized for its continued commitment to social justice. The Rams’ team captains chose the phrase for the helmet sticker for the 2020 season. Filmed in Inglewood, Watts and South Los Angeles, the music video debuted during Kickoff, the Rams’ virtual charity event. All proceeds from the event supported the team’s efforts to help bridge the digital divide that disproportionately affects underfunded students in Los Angeles. In addition, Rams and Stix produced a PSA in which players read an original spoken word story written by Stix. The PSA debuted before Sunday Night Football’s opener at SoFi Stadium against the Dallas Cowboys. Last season, the Rams partnered with Stix, Sisters of Watts, Eastside Riders and the Watts Rams to host a holiday sharing event for families in need.

To learn more about the Rams’ community efforts, visit www.therams.com/community.

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