Cowboys Behind-the-Scenes Tour: Charlotte Jones WATCH – What’s New at AT&T Stadium?

Cowboys Behind-the-Scenes Tour: Charlotte Jones WATCH - What's New at AT&T Stadium?

ARLINGTON — The Dallas Cowboys are a multi-faceted, $8 billion organization, sitting atop the NFL for 14 straight years as the most valuable team in all of sports.

While the Cowboys team battles with the opposition on the field, Cowboys Chief Brand Officer Charlotte Jones is in a fierce competition with your TV.

“Our No. 1 priority is entertainment and fan engagement. That’s what drives everything we do,” said Jones, head of marketing, which includes the Dallas Cowboys Cheerleaders.

With TV shows upgrading their product, the battle in the entertainment world is intense.

“For us, it’s about how we can make this transition as easy as possible to get fans off their couch and into the building and then back home, safely, quickly and with an experience that they can’t reproduce at home,” Jones said during our behind-the-scenes tour of AT&T Stadium. “We have to deliver above and beyond.”

While the season opener was a nightmare start for the Cowboys team at AT&T Stadium, with Dallas losing its star quarterback to Dak Prescott to injury, state-of-the-art stadium upgrades for the fans were a total success.

New fan experiences include personalized QR codes on every seat in the stadium to have food and drink delivered so fans can skip the queues. Stadium technology updates along with new food and beverages also make the experience at AT&T Stadium like no other.

“Some people know they had a great experience, but they don’t know exactly why,” Jones said. “It’s probably because they missed traffic, were able to go straight to their seats and get all the food and merchandise they wanted. The excitement of the game is the wait. Everything else is this what we have to do to make sure they get what they came for.”

The little things add up to create a lasting and enjoyable memory… For some fans, the difference might be that they didn’t miss the big game because they had to wait in line for a drink. Maybe for others it’s the ability to digitally jump into a photo with life-size interactive Cowboys players and share it on social media. Plus, it might be the clean bathrooms, fast WIFI, or $5 beers from the Miller Lite House.

Whatever “it is” for each fan that makes game day magical and entertaining, Charlotte Jones and the Cowboys are moving forward to make the process more seamless.

Some ‘wins’ for Cowboys game day marketing at Arlington; 5,479 hats sold, an average delivery time of 15 minutes to fan seats, the NFL’s most downloaded app (3.4 million), and 13,000 beers sold in the Miller LiteHouse.

For Jones personally, the thrill of a game day at AT&T Stadium is being able to share the football experience with the people she loves the most… plus the award-winning lobster mac and cheese.

From tech upgrades to the Cowboys app, selfies with Dallas players, on-site delivery, and new food and beverages, AT&T Stadium has plenty to offer fans in the 2022 NFL season. I also hope for some victories.

How much does Kelly from DCC make?

How much does Kelly from DCC make?

Kelli Finglass Net Worth: Kelli Finglass is an American cheerleading director who has a net worth of $1. To see also : Eagles Pro Bowl Cheerleader Victoria continues above.5 million.

How Much Does a DCC Cheerleader Earn? A Dallas Cowboy cheerleader can receive $500 per game or $15 to $20 per hour. The maximum salary the Dallas Cowboys pay for their cheerleaders is $75,000 per year.

Who was the director of DCC before Kelli?

Suzanne Mitchell, manager of the Dallas Cowboys Cheerleaders from 1976 to 1989, died Tuesday night at the age of 73 after a long and courageous battle with pancreatic cancer. To see also : Cowboys news: Dak’s big question, draft picks, kick-for-kick competition.

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Who’s the richest NFL owner?

Tepper, including Tepper Sports & Entertainment owns the NFL Carolina Panthers as well as Major League Soccer expansion team Charlotte FC, has an estimated net worth of $16.7 billion, according to Forbes. This may interest you : Arizona’s Bennedict Mathurin apologizes to TCU for postgame incident with cheerleader. Walton, however, has a fortune of around $58.2 billion, according to the business magazine. Learn more here.

Who is the richest NFL owner in 2021? Tepper, whose Tepper Sports & Entertainment owns the NFL Carolina Panthers as well as Major League Soccer expansion team Charlotte FC, has an estimated net worth of $16.7 billion, according to Forbes.

Who is a billionaire in the NFL?

According to the latest Forbes billionaire figures, the NFL’s richest homeowner title goes to David Tepper of Carolina, who has a total net worth of $16.7 billion, making him the 103rd richest person in the world. world.

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Cheerleaders from Week 5 of the 2016 NFL season. San Francisco 49ers…

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