Eagles Everywhere is one step closer to becoming a reality, as the NFL announced Tuesday that the team may begin launching fan engagement and marketing efforts in Australia, Ghana and New Zealand as part of the Domestic Marketing Areas program. league international.
The Eagles are the first team to be granted access to Africa. The NFL will host a development camp and fan event in Ghana in June.
“The Philadelphia Eagles organization is privileged to have one of the most passionate and dedicated fan bases in all of sports,” said President and CEO Jeffrey Lurie. “We are continually looking for opportunities to connect with new fans while expanding our brand reach domestically and internationally. With the NFL identifying Australia, New Zealand and Ghana as emerging markets for our league, we see a tremendous opportunity for our team to continue playing and creating ‘Eagles Everywhere’.
“We are extremely proud to be the first NFL team to launch marketing, fan engagement and merchandising efforts in Africa as we establish a visible presence in Ghana,” added Lurie. “Organic ties to the Australian and New Zealand markets have already been made possible by the presence of three natives of the region currently on the Eagles roster. As an NFL team, we know we have a special platform to reach out and connect.” with people from all over the world. the world, and this program allows us to put down roots in these new markets.
The Eagles have three Australian natives — Jordan Mailata, Arryn Siposs and Matt Leo — on the roster. Mailata and Leo are products of the International Pathway Program, which was founded in 2017 to provide elite international athletes with the opportunity to compete at the NFL level, improve their skills, and ultimately earn a spot on an NFL roster. NFL. Mailata never played organized football before the 2018 NFL Draft. The Eagles drafted Mailata in the seventh round that year, and he has become the team’s franchise left tackle, who signed a contract extension last year through 2025. .
The International HMA initiative, which launched in January of this year, gives NFL clubs access to international territories to expand the growth of NFL fans globally. Nineteen teams are located in 30 international domestic marketing areas in 10 different countries.
“We’ve seen a lot of momentum since teams started entering their markets earlier this year,” said Peter O’Reilly, NFL executive vice president, Club Business & League events. “From launching social media accounts to hosting in-market events and announcing draft picks from venues around the world, clubs are creating moments to really engage and energize our international fan base.”