Scale your business by being a strong team leader (not just a cheerleader)

If you’ve been a top producer in the office for a while and are ready for a new challenge, you might want to consider starting a team. Teams are the fastest growing segment in the real estate industry. They provide opportunities for growth and increased profitability.

As a team leader, you have the unique opportunity to positively impact the lives of others by acting as a mentor and role model. While you want to encourage and motivate your team, your goal is to be a strong leader, not just a cheerleader. And as you continue to grow in your leadership skills, you’ll increase your confidence and skills, which will improve your own life and business.

Here are some tips you should consider.

To be an effective team leader, you must first understand your strengths and what you excel at. You also need the humility to recognize what things you are not good at or don’t like to do. A good manager knows when to delegate these tasks to someone else.

Establish a mission and goals

You must have a mission statement and goals that are for the whole team to follow. Have measurable benchmarks that the team can work towards and ways that everyone benefits when met.

A team leader must take the time to form a team where everyone knows not only what their job is, but how it relates to other members.

While ideally you want to scale your business, ultimately the size of the team isn’t important – it’s how they work with each other and for the team itself. Take the time to assess potential members’ strengths and communication styles before offering them a position.

In team coaching, your mindset shifts to focus on your unique strengths as a leader and how you can increase the output of your team by helping them leverage their selling, communication and serving strengths.

Try to get your agents to get leads by referral. That way, they will have a strong database of hot leads and always have a deal in the pipeline.

Niche marketing is also a great way to add to your database of potential customers. Individual agents on the team can have specialized niches while still benefiting from the team structure and support. Team members can share referrals, which increases visibility and reputation in the market.

Before you want to create your team, consider signing up for Buffini & The company’s Team Coaching program first. This innovative and proven program has helped thousands of real estate agents create successful, productive and profitable teams. Working with a team coach gives you the tools, resources, and support you need to truly lean into your abilities to become a powerful leader. You will then have the confidence, precise action steps and strategies that will help you create and lead a motivated team to get leads, close deals and make more money.

Visit Buffini & The company for more information.

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